Chowdeck's Ads Platform is live at grow.chowdeck.com. As a vendor or partner, you can create campaigns, choose placements, fund your wallet, and track performance — entirely on your own, anytime.
No more going back and forth with the Chowdeck team to run ads. You're in full control.
Getting Started
When you first log in to grow.chowdeck.com, you'll see a quick onboarding checklist on your Dashboard:
Add your TIN — your Tax Identification Number is required before you can run ads
Fund your wallet — load your ads wallet with the amount you want to spend
Create your first campaign — choose a placement, upload your creative, and go live
How to Create a Campaign
Go to Campaigns → Create Campaign and follow these steps:
Step 1: Choose your campaign objective — pick one of: Increase Visibility, Get More Orders, Get New Customers, or Promote a New Item
Step 2: Select your placement — choose from the ad types available for your account (see pricing table below)
Step 3: Upload your creative — for the Dynamic Top Banner, use 1496×256px, max 1.5MB. Other placements have their own specs shown in the form
Step 4: Set your destination URL — this is where users land when they tap your ad. Must be an http, https, or chowdeck:// deep link
Step 5: Schedule your campaign — the earliest possible start date is the next day, as Chowdeck requires one day for internal creative review. Leave the end date blank to run until budget is exhausted
Step 6: Set your budget — the platform shows you a live estimate of how many impressions your budget will get (e.g. "At ₦2,500 CPM, your budget of ₦50,000 gets approximately 20,000 impressions")
Step 7: Toggle Daily Budget Pacing (optional) — this spreads your budget evenly across each day of the campaign
Step 8: Accept T&Cs — confirm your creative complies with the Chowdeck Advertising Policy
Step 9: Save Draft or Submit for Review — drafts are saved for later; submissions enter Chowdeck's review queue and go live once approved
Ad Placements and Pricing
Here's a full breakdown of available placements. You can also view this at any time on the Rate Card page.
Placement | Who Can Use | Pricing | Billing Model | Description |
Dynamic Top Banner | Vendors + External | ₦2,500 CPM | Per 1,000 impressions | High-visibility banner at the top of the Chowdeck home screen |
Mid-Page Banner | Vendors + External | ₦2,000 CPM | Per 1,000 impressions | Native banner within the browsing feed as users scroll |
In-App Pop-Up | Vendors + External | ₦450,000 | CPM | Full-screen interstitial shown at key in-app moments |
Push Notification | External only | ₦300,000 / send | Per send | Branded push alert sent directly to user devices |
Featured Listing | Vendors only | From ₦85,000 / week | Bidding (weekly) | Boost your restaurant to the top of category pages in your zone |
Explore Listing | Vendors only | From ₦60,000 / week | Bidding (weekly) | Appear in the Explore section where users discover new restaurants |
About CPM: CPM = Cost Per 1,000 Impressions. The campaign form shows a live estimate of impressions based on your budget before you submit.
About Featured & Explore Listings (Bidding): These use a second-price auction. You set a weekly bid starting from the floor price (₦85,000/week for Featured; ₦60,000/week for Explore). The highest bidder wins the slot but only pays ₦1 more than the second-highest bid — so you always get fair value.
Funding Your Ads Wallet
Your ads wallet is separate from your regular Chowdeck account. To fund it:
Go to Finance → Wallet on grow.chowdeck.com
Click + Top Up and enter or select an amount (preset options: ₦50,000 / ₦100,000 / ₦200,000 / ₦500,000)
You'll be redirected to Paystack to complete payment securely
Your balance updates immediately after payment
💡 Bonus credits: Top up ₦100,000 or more and receive ₦30,000 in bonus ad credits automatically. Credits are visible under Finance → Ad Credits and are applied to your campaigns before your wallet balance.
Tracking Your Performance
The Analytics section on grow.chowdeck.com gives you a deep dive into your campaign results, including:
Avg. CTR — average click-through rate across all campaigns
Cost per Click — how much you're spending per click
Best Placement — which ad type is performing best for you
Peak Day — the day of the week your ads perform best
Impressions Over Time — a chart of how your impressions trend
Spend Over Time — your daily spend across campaigns
Impressions by Placement — breakdown of impressions per ad type
Top Campaigns by CTR — your best-performing campaigns ranked by click-through rate
Use the Filter By option to narrow analytics to a specific campaign, placement type, or time period.
Frequently Asked Questions
My campaign is not running — what should I do?
Check the following before contacting support:
Is your campaign status set to Active? (Not paused, in review, or ended)
Does your ads wallet have sufficient balance? (Finance → Wallet)
Has your creative been approved? Campaigns submitted today go live at the earliest the next day
Is your scheduled start date in the past?
If all of the above are confirmed and the campaign still isn't running, contact our support team with your campaign ID and account details.
Can Chowdeck support create a campaign for me?
No — campaign creation is fully self-serve. Our support team can guide you through the platform, but we no longer create or manage campaigns on your behalf. Everything is available directly at grow.chowdeck.com.
My creative was rejected — what now?
Creative rejections are usually due to image spec issues (wrong dimensions or file size), content that violates the Chowdeck Advertising Policy, or an invalid destination URL. Review the requirements, update your creative, and resubmit. If you're unsure why it was rejected, contact our support team.
I'm interested in Push Notifications or a large custom deal
Push Notifications are available to external advertisers (not self-serve vendors). For large spend, negotiated rates, or enterprise packages, please reach out to the Chowdeck partnerships team — our support team can connect you.
Where can I see the full rate card?
You can view all placements and their current pricing at any time on the Rate Card page — no login required.
Need more help? Visit our Help Center or contact your Chowdeck account manager.










